The business holds a unique position as the premier operator within the inland surf park market, having developed significant experience in developing and enhancing the first such site in the UK. The executive leadership within the business has decades of experience in identifying, transforming and successfully operating leisure assets and have established robust customer experience, marketing, retail, food and bev capabilities as well as central functions ready to support a significant roll out of new sites. Going forward, the business’ growth plan is focused on expanding its footprint across new sites, including the one located in London, while also enhancing site profitability by driving ancillary spend through enhanced F&B offerings.