The Wave Group
The Wave Group is a world leader in building and operating surf parks.
About The Wave Group
The Wave Group is a UK based, leading inland surf park operator and a first mover in this highly attractive leisure vertical. The business opened its first 70 acre site in Bristol in 2019 which alongside providing an unmatched surfing experience for all abilities offers a breath of premium amenities to enhance customer experience. Over the next 5 years the Business aims to open several new sites across the UK and potentially overseas, leveraging its partnership with surf technology provider WaveGarden.
The Opportunity
Sullivan Street has been closely following the UK leisure space given the prevailing macro tailwinds toward the growing proportion of discretionary spending directed at experiences and a long-term trend supporting UK based short breaks. The business has several highly attractive attributes, all within an asset which has moved early enough in a nascent market to take centre stage. There is enormous upside within the current site and huge potential through expanding the Group into a multi-site leisure operator. Sullivan Street will support and augment the management team to deliver their strategic aims to become a leading operator in the active leisure market.